triaelf9:
This article makes me SO MAD
some choice quotes:
“Webtoons are low-cost to produce - one person can make them with a tablet and stylus.” I’M SORRY WHAT?? THE ONLY REASON IT’S LOW COST IS BECAUSE YOU UNDERPAY YOUR CREATORS
Webtoon Entertainment and its subsidiary have run amateur artists’ debut programmes for years, generating 1.6 million titles from 900,000 creators as of January.“ generating from creators ah yes, just like solar panels generate energy from the sun that we can use up, WOW what a gross way to put this
”'If big tech is serious about this IP-creating business, they’d have to buy us out,’ Kim said.“ OH CEO, you don’t say? Sound like this article with tons of unverified numbers & projections is more you all advertising yourself FOR a buyout
"deep bank of content and creators” OH COOL WE’RE JUST MONEY TO USE AND TRADE. you could have used any other anaology, a LIBRARY comes to mind “a collection of outstanding creators” maybe, but the use of the term DEEP BANK here is very telling.
Especially given THIS is more the truth of the situation for webcomic creators in Korea rn: https://www.cbr.com/korea-occupational-agency-report-tragic-picture-health-webtoon-artist/
Reblogging this for visibility and to add my own points as someone who’s been a webcomic creator for a decade and an enthusiastic pain in the neck for platforms like Webtoons for at least half that time.
Everything the CEO here is saying is a shitload of audacity for a platform that relies entirely on its creators to even have “content” let alone survive in the literature market. The fact that WT doesn’t release its internal numbers to its own contracted employees (the creators) speaks volumes to how far up shit creek WT likely is, at least here in NA, and they’re just trying to save face in an attempt to pull in new investors and creators.
Just to remind y'all, Webtoons doesn’t create an equal playing ground for its NA creators and they criminally underpay and overwork their LATAM creators.
Creators are not paid for their pre-production time. Many creators are subject to WT’s “Minimum Threshold Revenue” rule, which means they do not get a cut of their FastPass income until they’ve hit a certain threshold for profit which Webtoons does not disclose to them. Webtoons depends on keeping their creators in the dark and enticing them with the stick-and-carrot method as if the vast majority of them aren’t sinking due to WT’s own practices and methods.
Originals creators are still subject to the same “fight for attention” games as Canvas creators. They still have to do their own networking, supply their own marketing designs, and fight with Webtoons staff to get even just a few hours of attention in the banner reels, all the while Webtoons continues to advertise the same outdated series that don’t need help in the banner reels for days - sometimes weeks - on end.
Webtoons’ own creators are not pleased with how the platform is run but are often still forced to work for them because of how their malicious work practices have trapped them into a grind of constantly working just to make ends meet.
Even after Originals creators put their job on the line to write to Webtoons and demand better treatment and communication, Webtoons refused to cooperate, making it clear that the creators are just capital to them, not people. Instead, Webtoons put out a statement filled with false platitudes and empty promises.
We’ve called out Webtoons on their bullshit before. Don’t let it fall on deaf ears. Take the WGA and Marvel VFX artists strikes as motivation - we have more power than they want us to believe.